It gives us great pleasure to announce that amongst our 2021 Collections, we introduce some fabulous new designers that bring a bright, fresh vibe to our designer range and,  one young lady in particular needs no introduction from us as she is already an Instagram sensation, taking the fashion industry by storm.

Her design philosophy is rooted in apparel that exudes elegant refinement & casual luxury.

Clean lines, soft structure, crisp colour, graphic prints and playful sophistication are her signature.

This girl is classy and sophisticated with refined personal style and a dash of quirky charm.

She is curious about the future and respectful of the past. She is... 


Emily Lovelock is a "size inclusive" brand , offering plus sizes for the more voluptuous woman.

Emily also produces 100% of her collection's in-house.

Approximately 90% of her employees are women from underprivileged and abusive backgrounds making Emily one of the UK's most loved and respected fashion designers.